Category: Best Use of Music and/or Sound Design
Advertiser: STAGE ENTERTAINMENT
Product/Service: 'BEAUTY & THE BEAST' MUSICAL
Agency: 1861UNITED
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Federico Ghiso/Giorgio Cignoni
Scriptwriter: Chiara Monticelli
Agency Producer: Carla Beltrami
Account Supervisor: Tiziana Perotti
Advertiser's Supervisor: Simona Rivetta
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Luca Imperato
Music Artist/Title: Original Soundtrack, 'Beauty & The Beast'
Other Credits: Trottola e Pio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Café ambience,
MVO: Coffee please!
FVO: (Singing) With milk or with cocoa?
SFX: Music
FVO: (Singing) Do you want some sugar?
If you like I’ll make it as soon as I can.
ANN: The musical has conquered the city.
Buy tickets now for Beauty & The Beast.
The musical of musicals is on at Teatro Nazionale in Milan.
Info and tickets on labellaelabestia.it
Full script of the ad in the original language
SFX: Rumori da café
MVO: Un caffè, grazie.
FVO: (Canto) Con latte o col cacao?
SFX: Musica
FVO: (Canto) Lo zucchero lo vuoi?
Se desidera io glielo farò prima che potrò!
ANN: Il musical ha conquistato la città. Acquistate subito i biglietti de La Bella e La Bestia.
Il musical del Musical è al Teatro Nazionale di Milano.
Info e biglietti su labellaelabestia.it
Brief Explanation
This radio promoted the most successful musical of the year in Italy: 'Beauty & The Beast.' The aim was to reach people who are prejudiced against musicals and generate sales with a strong call to action.
The main theme of the show is real love. We created the idea that all the city falls in love thanks to the musical 'Beauty and the Beast.' So we hear everyday people burst out singing out of the blue, in an emotional way, as if they were on stage.