Category: Best Acting Performance
Advertiser: BMW
Product/Service: BMW Z4
Agency: BCUBE
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Scriptwriter: Federico Bonenti
Agency Producer: Michele Virgilio
Account Manager: Alessia Zecca
Account Supervisor: Marta di Girolamo
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Luca Imperato/Marco Vaccaro/Luca De Sensi/Mauro Fazzini
Other Credits: Sergio Leone/Trottola e Pio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Ignition
MVO: Start. Joy.
SFX: Noise of a car shifting gear while accelerating.
MVO: 360 Horse power. Freedom.
Lowering Hardtop. Discover.
SFX: Opening roof
MVO: Driving pleasure.
SFX: Revving
ANN: This is the year of futurism and of the new BMW Z4 Roadster. An expression of joy.
In all dealers on May 9th and 10th.
SFX: BMW mnemonic
Full script of the ad in the original language
SFX: Accensione
MVO: Partire. Gioia.
SFX: Rumore dell’auto che in accelerazione cambia marcia.
MVO: 306 cavalli. Libertà.
Abbassare l’hardtop. Scoprire.
SFX: Tetto che si apre.
MVO: Piacere di guida.
SFX: Colpi di acceleratore.
ANN: E l'anno del futurismo e della nuova BMW Z4 Roadster. An Expression of Joy.
In tutte le Concessionarie il 9 e 10 maggio.
SFX: BMW mnemonic
Brief Explanation
A futurist performance by Sergio Leone, as the new BMW Z4 was lunched during the 100th anniversary of the futurist movement.