Advertising Agency: PUBLICIS STOCKHOLM, SWEDEN, Stockholm
Scriptwriter: Måns Andersson/Patrick Kampmann
Account Supervisor: Claës Af Burén
Advertiser's Supervisor: Staffan Jansson
Director: Patrick Larsson
Script in English
VO: Most things sounds better in proper English. Fly to London from 1399 Swedish Kronor. Book your tickets at ba.com. British Airways. London is closer than you think.
Script in Orginal Language
VO: Det mesta blir bättre på riktig engelska. Flyg till London från 1399 kronor. Biljetten bokar du på ba.com. British Airways. London är närmare än du tror.
Brief Explanation
The creative idea for the radio ads is built on a typical Swedish phenomenon that most people go through during their childhood – namely to speak ‘Swenglish’, i.e. people, particularly children, will try imitating English pronunciation. In short, it’s just the same as people interpreting Swedish through the Swedish Chef in the Muppet Show, but the other way round.
Our radio ad concept is based on classic film scenes where we swap the real dialogue for English - sounding mumbo jumbo.
We did not work with scripts on these ads. We only had brief synopsis on each scene because we wanted the actors to be spontaneous and to make each scene as lively as possible.