Budweiser: Budweiser

Credits & Description:

AB-Inbev
Geo: MIAMI
Entrant Company DAVID the Agency Miami
Agency Network Ogilvy & Mather
Holding Company WPP Group
Production Company DAVID The Agency Miami
Advertiser Brand ABI-Inbev
Music/Sound Company Beacon Street Studios
Executive Creative Director Ricardo Casal
Executive Creative Director Juan Javier Peña Plaza
Copywriter Melusi Mhlungu
Art Director Sofia Rosell
Project Coordinator Cristina Cornejo Ayala
Head of Global Production Veronica Beach
Producer Marina Rodrigues
Production Intern Brenda Osorno
Sr. Business Affairs Manager Barbara Karalis
Director of Strategy Jon Carlaw
Senior Planner Matias Candia
Managing Director, Global COO Paulo Fogaça
Head of Account Management Carmen Rodriguez
Account Director Gabriella Fabbro
Account Supervisor Monique Beauchamp Estrella
Vice President Marketing Anheuser-Busch US Marcel Marcondes
Vice President Marketing Budweiser Ricardo Marques
Senior Brand Director Budweiser Monica Rustgi
Director of PR Jennifer Goldsmith
Mixer Amber Tisue
Mix Assistant Aaron Cornacchio
Mix Producer Kate Vadnais
Synopsis:
Our spot aired during late hours, directly speaking to potential drunk drivers and passengers in their vehicles. The aim was to advise listeners to be wiser when choosing which seat to sit in after a few drinks. In the executions, the audio moves between the left and the right speaker of the car, directly targeting the person occupying those specific seat. When we highlight the risk of being under the influence and sitting in the driver's seat, the audio only plays on left side. When we highlight the benefits of being in the passenger seat, the audio only plays on the right side.