ESPN Star Sports: BASKETBALL

Credits & Description:

Advertising Agency: SAATCHI & SAATCHI, SINGAPORE
Executive Creative Director: Richard Copping
Creative Director: Andrew Petch
Creative Director: Andrew Petch
Scriptwriter: Adrian Yeap/Andrew Petch/Andy Greenaway
Agency Producer: Gwynn Wong
Account Supervisor: Chanderni Devi
Advertiser's Supervisor: Paras Sharma
Producer: Gwynn Wong


Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: ESPN asked us to demonstrate the high-energy action of a basketball game on radio.
Tough brief, but we’ll give it a shot. Ahem...

Whistle.
Throw.
Dribble – Dribble – Dribble,
Dribble – Dribble – Dribble – Dribble – Dribble,
Dribble – Dribble – Dribble – Dribble – Dribble,
Pass,
Dribble – Dribble – Dribble,
Pass,
Dribble – Dribble – Dribble – Dribble,
Pass,
Dribble – Dribble,
Pass,
Dribble,
Pass,
Dribble,
Dribble – Dribble – Dribble – Dribble,
Intercept!
Dribble – Dribble – Dribble – Dribble – Dribble,
Dribble – Dribble – Dribble,
Jump,
Dunk!
Two points.
Hi-five – Hi-five – Hi-five – Hi-five – Hi-five – Buttslap.

ANN: Sport. It’s just better on TV.
ESPN. Your number one sports channel.