| Asia Pacific AdFest 2009 | ||
|---|---|---|
| Radio Lotus | Best of Communication Media and Publications | Bronze |
Advertising Agency: SAATCHI & SAATCHI, SINGAPORE
Executive Creative Director: Richard Copping
Creative Director: Andrew Petch
Creative Director: Andrew Petch
Scriptwriter: Adrian Yeap/Andrew Petch/Andy Greenaway
Agency Producer: Gwynn Wong
Account Supervisor: Chanderni Devi
Advertiser's Supervisor: Paras Sharma
Producer: Gwynn Wong
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: ESPN asked us to demonstrate the explosive energy of a boxing match on radio. Not so ideal. But here we go...
Bell.
Jab β Jab.
Jab β Jab.
Jab,
Block,
Jab β Jab,
Jab β Block β Jab,
Jab β Jab,
Jab β Jab β Jab β Block,
Jab,
Jab,
Jab,
Right hook β Duck,
Left hook β Block,
Jab β Jab,
Jab,
Jab β Jab,
Jab,
Jab β Block,
Uppercut,
Ropes!
Body blow β Body blow β Body blow β Body blow,
Clinch,
Break!
Body blow β Body blow β Body blow β Body blow,
Clinch,
Break!
Right hook β Block,
Left hook β Block,
Right hook β Block,
Body blow β Body blow,
Right hook β Jaw!
Down!
Canvas!
ANN: Sport. Itβs just better on TV.
ESPN. Your number one sports channel.