Advertising Agency: SAATCHI & SAATCHI, SINGAPORE
Executive Creative Director: Richard Copping
Creative Director: Andrew Petch
Creative Director: Andrew Petch
Scriptwriter: Adrian Yeap/Andrew Petch/Andy Greenaway
Agency Producer: Gwynn Wong
Account Supervisor: Chanderni Devi
Advertiser's Supervisor: Paras Sharma
Producer: Gwynn Wong
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: ESPN asked us to demonstrate the high drama of a tennis match on radio. Hard ask. But here it goes...
Bounce, bounce,
Bounce, bounce,
Look up,
Bounce bounce,
Serve!
Forehand,
Forehand,
Forehand,
Backhand,
Forehand,
Backhand,
Forehand,
Backhand,
Backhand,
Forehand,
Forehand,
Backhand,
Backhand,
Forehand,
Backhand,
Lob...
Forehand,
Backhand,
Forehand,
Forehand,
Backhand,
Forehand.
ANN: Sport. It’s just better on TV.
ESPN. Your number one sports channel.