Bowel Cancer is the number two cause of cancer deaths in Australia, yet an alarming percentage of people aren’t using the free screening kit that gets mailed to them when they turn 50. Fear is a major barrier on two fronts; people are either afraid to face their poo (literally), or they’re worried of what the test might find.
Media: Radio
Category: Charities & appeals
URL: http://www.stickittonumber2.com.au
Client: Cancer Council WA
Agency: Gatecrasher Advertising, Perth
Country: Australia
Creative Director/ writer: Adam Barker
Sound Design: Mike Fragomeni
Sound Design: Justin Braine
Account Director: Tony Scampoli
Account Director: Emma Lambert
Account team: Joe Ferrante
Client: Melissa Ledger
Client: Shannon Wagner