Media: Radio
Media: Media
Agency: Lowe
Brand: Cape Times
Geo: Africa, South Africa
Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself.
Advertising Agency: Lowe Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriter: Jeanine Gomes
Producer: Tenille Abrahams
Published: May 2013