Castle Lager: Make A Different Friend - THE REALLY SMART WATCH GUY

Credits & Description:

Brand ABINBEV
Entrant OGILVY JOHANNESBURG
OGILVY JOHANNESBURG Johannesburg, South Africa Entrant Company
OGILVY JOHANNESBURG Johannesburg, South Africa Idea Creation
Pete Case Ogilvy South Africa Creative
Mariana O'Kelly Ogilvy Johannesburg Creative
Molefi Thulo Ogilvy Johannesburg Creative
Terry McKenna Ogilvy Johannesburg Creative
David Krueger Ogilvy Johannesburg Creative
Tammy Retter Ogilvy Johannesburg Creative
Andrea Quaye ABInBev Client
Vaughan Croeser ABInBev Client
Rushiel Pema ABInBev Client
Greg Pfuhl Ogilvy Johannesburg Account Management
Ashley Seko Ogilvy Johannesburg Account Management
Alison Ross Ogilvy Johannesburg Production
Louis Enslin Produce Sound Sound Production

Entry Summary
Culturally, South Africa is an extremely diverse country, with a history of segregation. The country is still struggling to be truly integrated. People tend to keep to their old friendship groups of people that are all exactly the same. There is one thing that seems pretty universal. Nobody will refuse if you offer to get them a beer.
In South Africa, Castle Lager is considered to be the National beer. Over many years, it has built an image of standing for friendship and unity. It is the one beer that can encourage people to make friends with another South African no matter how different they are.
Brief Explanation
It’s hard to make friends with a stranger. The things they say and do seem bizarre. But if you persevere you could uncover and enjoy a new world. Castle Lager created ads that spoke to this mindset; that meeting someone different to yourself can be wonderful.
In these ads we witness the moment when you first observe the mystical, confusing, almost alien behavior of a stranger. Despite this, we encourage you to go make first contact with this strange creature by buying them a Castle Lager, South Africa’s friendship brew. Do this and you will discover what the different, interesting and wonderful world of this stranger could be like.

MAKE A DIFFERENT FRIEND - THE REALLY SMART WATCH GUY
Script (English)
SFX: Mysterious and intriguing music
MVO: Step into the world of the man with the really, really big interactive smart watch. With the very defined left arm honed from regular watch lifting to give comment on time, or weather or meetings scheduled for April. The man who shushes everyone so he can give his watch a voice command and search for a nearby shop that sells those shoes with individual toe sockets.
But as he stands there marching on the spot to get his steps in for the day, booking a flight on his wrist, you take that man a Castle, and discover the wonderful and different world of the man with the very smart watch. Castle Lager, the friendship brew.
Enjoy responsibly. Not for sale to persons under the age of eighteen.