Category: Best Use of Music and/or Sound Design
Advertiser: MICIAMICI ASSOCIATION
Product/Service: CAT ADOPTION
Agency: D'ADDA LORENZINI VIGORELLI BBDO
Creative Director: Stefania Siani/Federico Pepe
Scriptwriter: Giovanni Salvaggio
Agency Producer: Francesca Nussio
Account Supervisor: Cristina Mazza
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Mauro Fazzini/Marco Vaccaro/Luca de Sensi
Music Artist/Title: WM WM Birds Symphony, adaptation of Mozart's Serenade N°13, Rondò Allegro
Other Credits: Trottola E Tiricca
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Birds singing 'Allegro' by Mozart
ANN: Make birds happy, take a cat off the street.
SFX: Meow
ANN: Adopt one. Visit miciamici.org
Full script of the ad in the original language
SFX: Birds singing 'Allegro' by Mozart
ANN: Fai felici gli uccelini. Togli un gatto dalla strada.
SFX: Meow
ANN: Adottane uno. Vai su miciamici.org
Brief Explanation
Every cat adopted is one less cat on the street and the first to be happy about this are the birds, so they sing an 'Allegro' Mozart Symphony.