Advertising Agency: P & P LINK SAATCHI & SAATCHI, MAURITIUS, Port Louis
Creative Director: Percy Beesoo
Scriptwriter: Gillian Ragoo
Agency Producer: Alima Neetoo
Account Supervisor: Alima Neetoo
Advertiser's Supervisor: Hema Appiah
Director: Jean Claude Labat
Sound Engineer: Vincent Drevet
Script in English
SFX: Phone rings
VO: Hello!
SINGER: Listen, is mommy next to you...
VO: No she's not home!
SINGER: Please tell her "mommy"...
VO: Ayo (local word expressing annoyment)
SINGER: Someone on the phone for you
VO: But she's not here! can't you understand! She's gone to Cellplus, there's a BIG end- of-year promotion there! They're giving away Rs1.2 million (Mauritian rupees) worth free calls for the year 2006. Do you really believe she could stay at home?!
SINGER: But tell her, please...
VO: Goodbye! Goodbye Mister!
SFX: she hangs up the phone
VO: (speaking to the audience) Okay! You too listen well. There's a big end-of-year promotion at Cellplus. Check the press for details.
SFX: Phone rings
VO: Hellooo
SINGER: ... it's important...
VO: 1.2 million rupees at Cellplus
SFX: She hangs up the phone again
SFX: Jingle
ANN: The GSM is Cellplus
Script in Orginal Language
SFX: Phone rings
VO: Allo!
SINGER: Ecoute maman est près de toi....
VO: Non li pas la!!
SINGER: Il faut lui dire maman,
VO: Ayo!
SINGER: ... C¹est quelqu¹un pour toi
VO: Mais li pas la, pas comprend! Linn ale kot Cellplus. Grand promotion fin d¹année laba Zot pé offert Rs. 1,200,000. d¹appels gratuits pou l¹année 2006, Ou croire li pou reste la?
SINGER: Mais dis lui je t¹en prie
VO: Aurevoir, aurevoir monsieur!
SFX: Hangs up phone
VO: (speaking to the audience) Bon zot aussi écoute bien! Grand promotion fin d¹année kot Cellplus et check zournal pou détails.
SFX: phone rings
VO: Allo! Allo!
SINGER: ...dis lui c¹est important...
VO: Rs 1,200,000. kot Cellplus!
SFX: She hangs up the phone again
SFX: Jingle
ANN: Le GSM, c¹est Cellplus
Brief Explanation
The concept of this commercial is based upon the text of a famous french song, "Le Telephone
Pleure" by Claude Francois, where originally, the singer calls a little girls house and asks to speak to her mother.