Centers For Disease Control And Prevention (CDC/CDCP) Radio Christine's Flavor Tip by Arnold Worldwide Boston

The Radio ad titled Christine's Flavor Tip was done by Arnold Worldwide Boston advertising agency for subbrand: Centers for Disease Control and Prevention (brand: Centers For Disease Control And Prevention (CDC/CDCP)) in United States. It was released in May 2012.
Advertising campaign for Centers For Disease Control And Prevention (CDC/CDCP)

Centers For Disease Control And Prevention (CDC/CDCP): Christine's Flavor Tip

Brand
Centers for Disease Control and Prevention  (Centers For Disease Control And Prevention (CDC/CDCP))
Media
Radio
Released
May 2012
Posted
May 2012
Market
United States
Industry
Racial/Ethnic/Handicapped/Minority Awareness
Agency
Arnold Worldwide Boston
Copywriter
Bill Girouard
Associate Creative Director
Steve Tom

Awards:

London International Awards 2012
RadioPublic Service/Social WelfareSilver Winner
Cannes Lions 2013
Radio LionsProduct & Service; Public Health & SafetyBronze

Credits & Description:

Entrant: Arnold Worldwide, Boston
CDC Anti-Smoking Campaign - "Christine's Flavor Tip"
Corporate Name of Client: Centers for Disease Control and Prevention
Account Service: Paul Nelson/Faye Doyle/ Lisa Johnson-Warner
Planner: Dan Sarmiento
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Creative Directors: John Kearse/Bill Girouard
Associate Creative Director: Steve Tom
Copywriter: Bill Girouard
Agency Producer: Katie Harris
Recording Studio: Soundtrack
Audio Engineer: Mike Secher
Description of the Project
Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.