Advertiser: CHEVROLET
Agency: McCANN COLOMBIA
Category: Cars & Automotive Services
Advertising campaign: GNOK GNIK
Scriptwriter: Jhon Meza
Agency Producer: Mario Prieto
Chief Creative Officer: Samuel Estrada
Scriptwriter: Sergio Lizarazo
Scriptwriter: Alejandro Z谩rate
Creative Director: Camilo Urrutia
Account Manager: Catalina S谩nchez
Creative Director: Eduardo 脕ngel
Director: Miguel De Narv谩ez
Sound Engineer: Santiago Guar铆n
Sound Studio: Sonido Comercial Publicitario
Script In Original Language
MVO: Una tarde en una concurrida calle neoyorkina, dorm铆a un apasionado gorila de quince metros de altura. Lentamente despert贸 y al mirar hacia el cielo vio a una hermosa chica que lo miraba desde la terraza de un imponente rascacielos. Dej贸 la timidez a un lado y subi贸 de un brinco para conocerla; inmediatamente se hicieron amigos, tanto que esa misma tarde la invit贸 al teatro. Al llegar f谩cilmente impresion贸 a la multitud por su estatura; ante tal popularidad nuestro amigo gorila decidi贸 subir al escenario para robarse el show, pero entre la multitud lo observaba un cazatalentos oportunista que no dud贸 en ofrecerle el papel protag贸nico de una pel铆cula ambientada en la jungla. Pero las diferencias y los problemas durante el rodaje no tardaron en deteriorar la relaci贸n. Al final 茅l decidi贸 dejar la fama, la chica y todo lo dem谩s para buscar una vida de libertad y tranquilidad en la ex贸tica isla calavera. ANNCR: Reversa asistida Chevrolet. Reversa como si no lo fuera.
Script In English
MOVIE STYLE MUSICMVO: One afternoon, in a busy New York street, a passionate 15 meter tall gorilla slept. Slowly he woke up and as he looked towards the sky, he saw a beautiful girl staring back at him from the terrace of an imposing skyscraper. Overcoming his shyness he stood up to meet her. They immediately became friends, so much so, that he asked her out to the theater that very night. As they arrived, everyone was impressed by his height. Boosted by his sudden popularity, our gorilla friend decided to get onto the stage where he stole the show. In doing so, an opportunistic talent scout who was in the audience, did not hesitate to offer him the leading role in a movie that was set in the jungle. But during filming, personal differences and problems soon deteriorated the relationship. In the end, he decided to leave the fame, the girl and everything else behind to look for a life of freedom and peace on the exotic Skull Island.ANNCR: Chevrolet rear parking assist. Reverse as if it wasn't in reverse.
Brief Explanation
Chevrolet has been the number one car brand in Colombia for almost 30 years. The brand is associated with durability and quality, but not with innovation and technology, the advantages that now a days influence purchase decisions in Colombia. Our client needed to start making people associate their cars with a technological addition that proves to be indispensable: rear parking assist. We created this series of radio spots using the voice that usually narrates movies dubbed to Spanish, to communicate the product's advantage.