| Cannes Lions 2010 | ||
|---|---|---|
| Radio | - | Bronze |
Advertiser: PANASONIC
Product/Service: COMBINATION STEAM OVEN
Agency: DAIKO ADVERTISING
Executive Creative Director: Yoichi Miura
Creative Director: Miwako Saito/Makoto Mitsui
Scriptwriter: Yuki Imanaka
Advertiser's Supervisor: Yoichi Miura
Production Company: BIG FACE, Osaka, JAPAN
Director: Yuki Imanaka
Producer: Yoshiaki Okubo
Sound Studio: Media Plaza
Sound Engineer: Masahiro Inumaru/Keisuke Soejima
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DAIKO ADVERTISING, Osaka, JAPAN
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN1: Did you know that if you shrink 24 hours in the life of a typical Japanese salaryman into one minute, you get...MVO: Hobbies.ANN1: Time spent on hobbies: half a second.MVO: CommmmuuuuuttttttiiinnnnggggANN1: Commuting time: 3.5 seconds, and...MVO: Wooorrrrrrrrrrrrrrrrrrkkkk... Wooooooooorrrrrrrrrrrrrrrrrkk!ANN1: A grand total of 26 seconds! Plus...MVO: Evenings out with clients or the boss...ANN1: As much as 5.4 seconds!MVO: Cooking and dinner!ANN1: Together, less than 2 seconds. That's pretty rough. For someone that busy, one solution is Panasonic's combination steam oven. It's easy to cook good, solid meals with the press of a button. So, you can enjoy making dinner and eating with your family.MVO: Time with my famillllllyyyyyyyyyy...ANN1: ...will probably increase.ANN2: Panasonic. Ideas For Life
Full script of the ad in the original language
ANN1: Minasan gozonjidesuka? Nippon no sarari-man no 24jikan wo 1fun ni kansansuruto...MVO: Shumi.ANN1: Shumi no jikan wa 0.5byou.MVO: Tukiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinnnn.ANN: Tukinjikan wa 3.5byou. SositeMVO: Sigotttttttttttttttttttttttttttttttttttto...Sigotttttttttttttttttttttttttttttttttto!ANN1: Wa nanto 26byou mo arundesutte. Sonoue...MVO: Sigoto no tukiai...ANN1: Datte 5.4byou mo!MVO: Ryori! Yushoku!ANN1: Wa awasetemo 2byou ika. Taihen desuyone.Sonna isogasii anata ni osusume nanoga Panasonic no sutimu-obun-renji. Botan hitotu de kantan ni honkaku-ryori ga tukurerukara Kazoku to issho ni shokuji zukuri mo tanosimemasu.MVO: Kazoku no kaiwa...ANN1: ...mo fuerukamo.ANN2: Panasonic. Ideas For Life
Brief Explanation
Objective: To communicate the message that anyone, even busy people, can enjoy the time to cook and eat with their families, thanks to Panasonic’s combination steam oven.Concept: Based on a nationwide survey, a typical day in a Japanese company employee's life is condensed into one minute, cataloguing the time he spends on different activities. It highlights how a great majority of the time is spent working, with little time for family and meals.Target Audience: Busy company employees, and people in general who don’t have enough time to cook or eat with their families