| London International Awards 2013 | ||
|---|---|---|
| Radio | Campaign | Bronze Winners |
Entrant: Alma DDB, Miami
Cricket Wireless
"Let's Talk Again - John"
Corporate Name of Client: Cricket Wireless
Client Account Director: Walkyria Rey
Agency Account Director: Ana Eberhard
Radio Station: WQBU-FM
Agency: Alma DDB , Miami
Global Chief Creative Officer: Amir Kassaei
Chief Creative Officer: Luis Miguel Messianu
Group Creative Directors: Diego Yurkievich
Hernan Cerdeiro
Executive Creative Directors: Diego Yurkievich
Hernan Cerdeiro
Copywriters: Julian Milanesi
Hernan Pettinaroli
Executive Agency Producer: Diego Colombo
Agency Producer: Alberto Farinas
Production Company: Personal Music , Miami
Recording Studio: Personal Music , Miami
Sound Design Company: Personal Music , Miami
Sound Designer: Luis Gomez
Music Production Company: Personal Music , Miami
Music Producer: Vanessa Lozano
Music Composer: Alexis Estiz
Artistes: Barbara Garafalo
Nicholas Turner Martin
Voice-over: Bobby Forbis
Description of the Project:
Nowadays more people choose to text rather picking up the phone to talk, the problem is that the art of talking is getting lost. With this in mind we created a radio campaign featuring two young people in love (John and Mary). Both spots feature Mary and John saying exactly what they are texting (including parenthesis and colons). Making you feel like the message is lost between all the acronyms. The spot ends with “Some things are meant to say with all the words. Let’s Talk Again.”