Advertising Agency: SINGH&SONS, SOUTH AFRICA, Cape Town
Creative Director: PJ Kensley/Roger Paulse
Creative Director: PJ Kensley/Roger Paulse
Scriptwriter: Oskar Petty/Marcel Witbooi
Agency Producer: Desiree Lakey
Account Supervisor: Kate Sperring
Producer: Desiree Lakey
Sound Engineer: Arnold Vermaak
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Red lorry, yellow lorry.
Red lorry, yellow lorry.
Red lorry, yellow lorry.
Red lorry, yellow lorry.
Red lorry, yellow lorry.
Red lorry, yellow lorry.
Red lorry, yellow lorry.
Led lolly, yellow rorry.
Led...
ANN: The faster you go, the less control you have.
Stick to the speed limit. Arrive alive.
Brief Explanation
English speakers have a number of 'tongue-twisters' - phrases or sentences that are very hard to say when spoken quickly. One of these is the phrase 'Red Lorry, Yellow Lorry'.
We got someone to do this on radio to show that the faster you go, the harder it is to maintain control, and relate it to driving.