Media: Radio
Category: Cosmetics & toiletries
Client: Glenmark
Agency: TWO.AM Agency
Country: South Africa
Executive Creative Director: Marco Russolillo
Creative Director: Reijer van der Vlugt
Copywriter: Ty Keating
Group Account Director: Will Human
Sound Studio: Resonate Audio
Synopsis:
We've all suffered from the proverbial itch at some point in our lives - it's inevitable. And while some are attainable, there are others that are slightly… more taboo. This campaign via TWO.AM Agency, seeks to tap into our darker desires, comparing itches that Dermikelp can soothe to ones that are best left to the imagination.