Why is the sound of a baby crying impossible to ignore? Why is the sound of fingernails on a black-board unbearable? And why does the sound of white noise have such a calming effect on us? This series of audio based questions is a radio campaign promoting the in-depth world of SKY's Discovery Channel.
Agency:DDB, New Zealand
Media: Radio
Category: Entertainment & leisure
Client: Sky Television New Zealand
Agency: DDB Group New Zealand
Production: The Coopers
Country: New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Copywriter: Hayley Marks
Agency Executive Producer: Judy Thompson
Account Director: Katya Urlwin
Agency Producer: Samantha Royal
Group Business Director: James Blair