Dogus Otomotiv is Turkey's distributor of world leading automotive corporations such as Volkswagen, Audi, Porsche and we as Dogus Otomotiv have been working to improve the traffic safety in Turkey for ten years. We want to deliver a message to warn the people against overspeed under the platform of "Traffic is life!". We choose the radio as our medium to reach the target group who are drivers because of the reason that they could listen while they driving. We prepared a radio spot that conveys the ideas of driving faster causes to have poor eyesight and taking risks.
Category: Health & safety
Client: Doğus Otomotiv
Agency: McCann Istanbul
Country: Turkey
Executive Creative Director: Ugur Çakır
Creative Director: Taygun Dömbekçioglu
Copywriter: mesut koçarslan
Art Director: Emre Koç