Dove Radio Breathing by Ogilvy & Mather London

The Radio ad titled Breathing was done by Ogilvy & Mather London advertising agency for Dove in United Kingdom. It was released in Jan 2016.

Dove: Breathing

Brand
Media
Released
January 2016
Posted
January 2016
Industry
Executive Creative Director
Chief Creative Officer
Production Agency

Awards:

D&AD Awards, 2016
Writing for AdvertisingWriting for Radio AdvertisingYellow Pencil
Radio AdvertisingRadio Advertising CampaignsWood Pencil
One Show, 2016
RadioCsr - Public Awareness - Campaign / Public Awareness - CampaignMerit
Clio Awards 2016
Audio TechniqueProduct/Service: CopywritingGold
Cannes Lions 2016
RadioCraft: ScriptGold Lion Campaign
RadioRadio & Audio: Corporate Image & SponsorshipGold Lion Campaign

Credits & Description:

Agency: Ogilvy & Mather
Client: Unilever
Campaign: Self Conscious
Agency Producer: Marina Bruin
Agency Producer: Thea Slevin
Chief Creative Officer: Gerry Human
Executive Creative Director: Andre Laurentino
Worldwide Chief Creative Officer: Tham Khai Meng
Producer: Sarah Hall
Sound Designer: Sam Cross
Sound Engineer: David Gritzman
Writer: Simon Lotze
Writer: Miguel Nunes
Business Director: Sam Pierce
Global Executive Vice President: Steve Miles
Global Vice President: Sophie Galvani
Global Vice President: Fernando Machado
Managing Director: Cathy Saidiner
Managing Partner: Stephane Orhan
Managing Partner: Neil Yoxall
Project Manager: Victoria Smith
Since 2004, the Dove Self Esteem Project has offered resources and workshops to parents, teachers and mentors, improving the body confidence and self-esteem of 17 million young girls.
Our radio campaign made listeners increasingly aware of their bodies, turning ordinary body actions and behavior they never gave a second thought to into something that was impossible to ignore, demonstrating how easily young girls can be influenced by the messages they’re exposed to every day.