Dove Radio Tongue by Ogilvy & Mather London

The Radio ad titled Tongue was done by Ogilvy & Mather London advertising agency for Dove in United Kingdom. It was released in Jan 2016.

Dove: Tongue

Brand
Media
Released
January 2016
Posted
January 2016
Industry
Production Agency

Awards:

D&AD Awards, 2016
Writing for AdvertisingWriting for Radio AdvertisingYellow Pencil
Radio AdvertisingRadio Advertising CampaignsWood Pencil
One Show, 2016
RadioCsr - Public Awareness - Campaign / Public Awareness - CampaignMerit
Clio Awards 2016
Audio TechniqueProduct/Service: CopywritingGold
Audio TechniqueProduct/Service: CopywritingGold
Cannes Lions 2016
RadioCraft: ScriptGold Lion Campaign
RadioRadio & Audio: Corporate Image & SponsorshipGold Lion Campaign

Credits & Description:

Agency: Ogilvy & Mather London
Client: Unilever
Campaign: Self Conscious
Producer Marina Bruin Thea Slevin
Chief Creative Officer Gerry Human
Copywriter Simon Lotze Miguel Nunes
Executive Creative Director Andre Laurentino
Production Company: H&O, London
Producer Sarah Hall
Sound Designer Sam Cross
Sound Engineer David Gritzman
Advertising Agency Ogilvy & Mather London
Business Director Sam Pierce
Global Executive Vice President Steve Miles
Global Vice President Sophie Galvani Fernando Machado
Managing Director Cathy Saidiner
Managing Partner Stephane Orhan Neil Yoxall
Project Manager Victoria Smith
Since 2004, the Dove Self Esteem Project has offered resources and workshops to parents, teachers and mentors, improving the body confidence and self-esteem of 17 million young girls. Our radio campaign made listeners increasingly aware of their bodies, turning ordinary body actions and behavior they never gave a second thought to into something that was impossible to ignore, demonstrating how easily young girls can be influenced by the messages they’re exposed to every day.