Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Executive Creative Director: Pearse Mccaughey
Creative Director: Alan Kelly
Scriptwriter: Jessica Kiang
Agency Producer: Suzanne Fitzgerald
Script in English
MVO: Come 4:30 on a Friday, one question preoccupies office workers the country over: are you going to the pub?
You never need ask which pub, because it is your Friday night pub and everyone knows it, except for management which is good because things need to be said that, bless them, they shouldn’t hear.
See, as the evening wears on and ties are loosened, followed by tongues, and eventually by morals, one by one every grievance is aired, from Doug’s annoying habit of saying 'vis-a-vis in relation to' all the time, to Christine’s weirdly tiny hands. Here in the safe environs of the pub, opinions can be uttered that would get you all fired if it was Monday, and then the economy would collapse.
See? These nights are vital to the continued prosperity of the nation. So when asked if you’re going to the pub this Friday, it’s your patriotic duty to say 'yes'. And if you don’t go, who do you think they’re gonna talk about?
ANN: Find the right pub, and any night's an occasion.
Brought to you by the LVA. Always drink sensibly.