Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Creative Director: Alan Kelly
Scriptwriter: Jessica Kiang
Agency Producer: Margaret Levingstone
Account Supervisor: Paula Kelly
Advertiser's Supervisor: Donal O'Keefe
Sound Engineer: Mark Richards
Script in English
MVO:Every man knows there’s nothing better than nipping down the local to enjoy the greatest Irish pastime of all: the English premiership. But what about those bleak, in-betweeny matchless days? Never fear. In a Dublin pub, you become an instant expert on whatever sport happens to be showing that day. Think of the golf - an hour into the Ryder Cup we were all nodding wisely going “ooh he’s chosen the niblick – interesting”. This is the genius of the Dublin pub. Be it caber tossing or midget hockey, if it’s classed as a sport, somewhere a pub will show it, and somewhere a gang of blokes will avoid actual conversation by shouting “Derek! Another pint, and turn that up – it’s the Pan-African Badminton championships and I’ve a fiver on the
Nigerians!”
SFX:bar noise
ANN:Dublin pubs – the best pubs in the world. Brought to you by the LVA. Always drink sensibly.
Brief Explanation
English soccer is massively popular in Ireland, with many Irish people passionately following their chosen premiership team. However, when Ireland played host to the most recent Ryder Cup, golf suddenly became a major spectator sport in pubs, just as swimming had during the ’96 Olympics when an Irish swimmer took three golds.