Media: Radio
Category: Public services & utilities
Client: E-Comm 911
Agency: Cossette Vancouver
Country: Canada
Executive Creative Director: Michael Milardo
Copywriter: Pierre Chan
Producer: Brittany Taylor
Producer: Philippa Groom
Assoc Creative Director: Pierre Chan
Production company: Wave Productions
Account Director: Shirley Lam
Account Executive: Robin Russell
Synopsis:
One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.