Advertising Agency: LOWE BULL, SOUTH AFRICA, Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Scriptwriter: Simon Lotze
Agency Producer: Adiela Emeran-Haron
Account Supervisor: Timea Kulcsar
Sound Engineer: Tully McCully
Script in English
MVO1: Can I help you, comrade?
MVO2: Hello, I am looking for chest freezer.
MVO1: Chest freezer? But is middle of winter comrade. Is minus fifty degrees outside. For what you need freezer?
MVO2: My central heating is broken. And is only minus ten degrees in freezer.
MVO1: Ah, I see.
SFX: Lid of freezer opening.
MVO1: This one sleeps two.
SFX: Balalaika music.
ANN1: This is why Russia has vodka. Triple-distilled Russian Bear Vodka. The fun side of Russia.
ANN2: Not for sale to persons under 18. Please enjoy responsibly.
Brief Explanation
The objective was to bring the brand positioning of ‘The Fun Side of Russia’ to life on radio.
The solution was a series of radio ads using humour to show why Russia has vodka.