Advertising Agency: LOWE BULL, SOUTH AFRICA, Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Scriptwriter: Simon Lotze
Agency Producer: Adiela Emeran-Haron
Account Supervisor: Timea Kulcsar
Sound Engineer: Tully McCully
Script in English
SFX: Sounds of wind and footsteps
MVO1: Excuse me comrade. Is this queue for bread?
MVO2: No, is milk queue.
FVO: I thought it was for Bolshoi tickets!
MVO2: Bolshoi is queue down street.
FVO: Next to library queue or petrol queue?
MVO2: Petrol queue. Unleaded one, next to Gorky Park.
FVO: Thank you comrade.
MVO2: Is no problem.
SFX: Balalaika
ANN1: This is why Russia has vodka. Triple-distilled Russian Bear Vodka. The fun side of Russia.
ANN2: Not for sale to persons under 18. Please enjoy responsibly.
Brief Explanation
The objective was to bring the brand positioning of ‘The Fun Side of Russia’ to life on radio.
The solution was a series of radio ads using humour to show why Russia has Vodka.