ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO: Start Talking - DOOR [spa]

Credits & Description:

Brand ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO
Entrant ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO BUENOS AIRES
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GéNERO Buenos Aires, Argentina Entrant Company
GREY ARGENTINA Buenos Aires, Argentina Idea Creation
INDIGO MUSIC DESIGN Buenos Aires, Argentina Production
Hernán Kritzer Grey Argentina Chief Creative Officer
Alejandro Devoto Grey Argentina Group Creative Director
Lisandro Cardozo Grey Argentina Head of Art & Creative Director
Hernán Kritzer Grey Argentina Copywriter
Alejandro Devoto Grey Argentina Copywriter
Juan Carlos Barrios Grey Argentina Agency Producer
Sergio Garrido Indigo Music Design Executive Producer
Soledad Bruno Indigo Music Design Executive Producer
Mey Frontera Indigo Music Design General Producer
Hernán Escudero Indigo Music Design Post Production
Natalia Gherardi ELA. Equipo Latinoamericano de Justicia y Género Advertiser Supervisor
Emiliano Gonzalez de Pietri Grey Latam Contributor
Diego Medvedocky Grey Latam CCO Latam
Eduardo Maruri Grey Latam CEO Latam

Entry Summary
Many of the women victims of domestic violence often bear the marks on their bodies. When asked what happened to them, fear means they tend to conceal the truth, inventing excuses like “I fell down the stairs”, “I walked into a door” or “I slipped in the bath”.
The “144” is a nationwide telephone line implemented by the government to provide assistance to women in situations of domestic violence
Brief Explanation
Many of the women victims of domestic violence often bear the marks on their bodies. When asked what happened to them, fear means they tend to conceal the truth, inventing excuses like “I fell down the stairs”, “I walked into a door” or “I slipped in the bath”.
Bearing this in mind we conducted a campaign to encourage women in situations of violence to call the “144” national telephone line to seek help and start to talk about what really happened to them.

DOOR
Script (English)
Door
Operator: 911, how can I help you?
Woman (very quietly): I’m about to walk into the door. I need help.
Operator: Could you speak up a little, please? What’s your name, madam?
Woman: Ana
Operator: Ana, you said you’re about to walk into the door?
Woman: Yes…
Operator: Are you near the door right now?
Woman: Yes, fairly close.
Operator: Could you possibly walk away from the door?
Woman: (anguished) No. I’m very scared. I don’t want to walk into the door…
Operator: Ana, take it easy… Can you get out of the house any other way without passing through a door?
Woman: But I’m going to walk into it again…. Help me…
Operator: No, no, no… Ana, you’re not. Listen carefully… Slowly move away from the door…
Operator: Ana, talk to me.
Man (coming closer, cynically): There you are… what are you doing?!
Operator: Ana, you’re OK?
Woman: (sobbing) Help me…
Man: What are you doing?!
Just then the call is interrupted.
Operator: Ana?…
VO: More and more women are walking into doors, without actually walking into any door.
If you’re a victim, never protect your abuser and call 144 at any time.
ELA.
Latin American Justice and Gender Team.