Category: Commercial Public Services
Advertiser: ENIRO
Product/Service: YELLOW PAGES DIRECTORY
Agency: McCANN OSLO
Creative Director: Torbjørn Kvien Madsen/Martin Røstvold Thorsen/Tonje Schøyen Ertzaas/Lars Ove Løe Holøyen
Account Manager: Merethe Brunsell
Account Supervisor: Paal Tarjei Aasheim
Production Company: SAGVEIEN RESORT, Oslo, NORWAY
Producer: Jonas Torgersen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN OSLO, NORWAY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
(End of previous advert:
FVO: If you still need information, see dfds.no.
SFX: Jingle: Just sail away)
ANN: Yes, and if you want to 'just sail away', get ‘DFDS’ number from 1880.
1880 at Yellow Pages. When you want to contact businesses - or people.
That’s one, eight, eight, zero.
Full script of the ad in the original language
(End of previous advert:
FVO: Hvis du fortsatt har behov for informasjon, se dfds.no
SFX: Jingle: Just sail away)
ANN: Ja, og vil du 'just sail away', så får du nummeret til DFDS hos 1880.
1880 fra Gule Sider. Når du vil ha kontakt med bedrifter – eller personer
Det er en, åtte, åtte, null.
Brief Explanation
To emphasise that 1880 at Yellow Pages has the number of everything and everyone, we comment on everything and everyone. We select a large number of companies that we know are going to be on the air and comment on their radio advertisements.
We also pick up on editorial content, like the last number they play on different programmes on P4. Here is a small selection of the spots that have been aired.