Entega Radio THE ENTEGA ENERGY SAVING SPOT by DDB Berlin

The Radio ad titled THE ENTEGA ENERGY SAVING SPOT was done by DDB Berlin advertising agency for Entega in Germany. It was released in Jun 2012.
Advertising campaign for Entega

Entega: THE ENTEGA ENERGY SAVING SPOT

Brand
Entega
Media
Radio
Released
June 2012
Posted
June 2012
Market
Germany
Industry
Energy & Water Utilities
Agency
DDB Berlin

Awards:

Cannes Lions 2012
Radio LionsCommercial Public ServicesBronze

Credits & Description:

Type of entry: Product & Service

Category: Commercial Public Services

Advertiser: ENTEGA PRIVATKUNDEN CO.

Product/Service: GREEN ENERGY SUPPLIER

Agency: DDB TRIBAL GROUP Berlin, GERMANY

Advertiser ENTEGA PRIVATKUNDEN CO.

Product GREEN ENERGY SUPPLIER

Entrant DDB TRIBAL GROUP Berlin, GERMANY

Type of Entry: Product & Service

Category: Commercial Public Services

Title: THE ENTEGA ENERGY SAVING SPOT

Advertiser/Client: ENTEGA PRIVATKUNDEN CO.

Product/Service: GREEN ENERGY SUPPLIER

Entrant Company: DDB TRIBAL GROUP Berlin, GERMANY

DM/Advertising Agency: DDB TRIBAL GROUP Berlin, GERMANY





Brief Explanation

ENTEGA is a green energy supplier that does not limit itself to providing people with green energy. It helps people so that they can save energy as well.

We created communication that was in itself an energy saver: The world’s most climate-friendly radio spot. By removing sounds, music and specific tone frequencies as well as reducing the compression, the radios of listeners verifiably consumed up to 20% less energy.