Europride: The Voice of Change [radio]

Credits & Description:

Brand EUROPRIDE
Entrant AKESTAM HOLST NOA STOCKHOLM
AKESTAM HOLST NOA Stockholm, Sweden Entrant Company
AKESTAM HOLST NOA Stockholm, Sweden Idea Creation
FLICKORNA LARSSON Stockholm, Sweden Production
Stephanie Moradi Akestam Holst NoA Creative
Eva Wallmark Akestam Holst NoA Creative
Magnus Jakobsson Akestam Holst NoA Creative Director
Michaela Winckler Akestam Holst NoA Account Manager
Karl Wikström Akestam Holst NoA Planner
Ida Persson Akestam Holst NoA PR Specialist
Eskil Lundberg Akestam Holst NoA Film Editing
Daniel Kilgren Flickorna Larsson Sound Producer
Olle Eronn Flickorna Larsson Sound Producer
Karolina Kilgren Flickorna Larsson Sound Producer
Published: December, 2017

Entry Summary
Behind the glitter and festivity that characterizes a Pride festival lies a dark history, forgotten by many. Both within, but also outside of the LGBTIQ community. EuroPride 2018 wanted to remind people of how much there’s left to do and what it is that they’re fighting for - the human right to be who you are. But the right to be who you are is not given to everyone. In over 60 countries in the world, changing your gender is illegal. So to raise awareness about transgender rights, we created The Voice of Change. By just using a voice - raw, honest and in transition - we took listeners on a journey that challenged both prejudices and a traditional media category, while at the same time provided an opportunity to learn, take action and make a difference.

Brief Explanation
The Voice of Change is a radio spot recorded over several months, following a transgender person's journey from female to male, just by the sound of his voice. Alex (our voice) receives testosterone shots as a part of his sex reassignment therapy. These hormones effects every aspect of his body, including the depth and tone of his voice. So for every shot of testosterone, Alex made a new voice recording. These recordings were then combined into one unison message about transgender rights and the continuous fight for the right to be who you are, which is what you can hear when listening to the radio execution.

Script (English)
What you’re listening to right now, is illegal in many countries. Me, transitioning into the person I should have been born as. This message has taken me several months to record. Every recording, a step closer to the voice I was meant to have. The person I was meant to be. Some people are born with the right to be who they are. Others, like me, have to fight for it. Let’s change that. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are.