EXITO Radio RADIOMETRIES [alternative version] by Sancho BBDO Bogota

The Radio ad titled RADIOMETRIES [alternative version] was done by Sancho BBDO Bogota advertising agency for EXITO in Colombia. It was released in Feb 2014.

EXITO: RADIOMETRIES [alternative version]

Brand
Media
Released
February 2014
Posted
February 2014
Market
Production Agency
Production Agency

Awards:

Cannes Lions, 2014
RADIO LIONSCraft: Use of Radio as a MediumGOLD
RADIO LIONSProduct & Service: Public Health & SafetyBRONZE
London International Awards 2014
Radio & AudioPublic Service/Social WelfareGold Winners
Radio & AudioInnovative Use of RadioGold Winners
Wave Festival, 2015
RadioMensagens ComunitáriasBRONZE
D&AD Awards 2015
Radio AdvertisingInnovative Use of RadioWood Pencil
CANNES LIONS HEALTH 2015
HEALTH AND WELLNESSB: EDUCATION & SERVICES: EDUCATION & AWARENESSSILVER
One Show 2015
RadioRadio / Public Service - SingleSilver Pencil
FIAP 2015
RadioBien PúblicoSol de Oro
RadioMúsica OriginalSol de Plata
Clio Awards 2015
AudioPublic Service: RadioSilver
Audio TechniqueTechnique: Sound DesignSilver
El Sol Festival (Espanol), 2015
RadioSector servicios e institucionesSol De Oro

Credits & Description:

Título: Radiometrías
Entrant: Sancho BBDO, Bogota
Exito Group
"Radiometries"
Radiometries Translation
Corporate Name of Client: Exito Foundation
Head of Client Services: Martin Nova
Agency Account Directors: Antonio Trujillo/Natalia Perez
Senior Account Executives: Juliana Caiaffa/Laura Luque
Agency: Sancho BBDO, Bogota, Colombia
Chief Creative Officers: Giovanni Martinez/Hugo Corredor
Executive Creative Directors: Diego Ortiz/Oscar Muñoz
Creative Directors: Alejandro Bermudez/Daniel Mora
Copywriter: Alejandro Bermudez
Agency Script Writer: Alejandro Bermudez
Executive Agency Producer: Janeth Maldonado
Production Company: Direktor Films, Bogota
Director: Alejandro Hernandez
Senior Executive Producer: Daniela Cortes
Recording Studio: Laika, Bogota
Sound Design Company: Laika, Bogota
Sound Designer: Carlos Calvo
Audio Engineer: Andres Mira
Music Production Company: Laika, Bogota
Music Producer: Carlos Calvo
Music Arranger: Andres Mira
Music Composers: Carlos Calvo/Andres Mira
Music Lyricist: Alejandro Bermudez
Music Performed By: Andres Mira
Song Title: The Challenge Song
Voice-over: Santiago Acevedo
Description of the Project:
300.000 children under the age of 18 can have auditive dysfunction, unless it can be detected on time with an audiometry.
So we created Radiometries,sical round sound that turned into a free audiometric test.
With simple sung commands, the song asks the children to respond with movement, like a choreograph. The commands are given in different frecuencies and volume levels, the same used in a professional audiometry.
If the child does not respond one of these commands, there could be a problem and he should be taken to a doctor as soon as possible.