| Cannes Lions, 2015 | ||
|---|---|---|
| RADIO | PRODUCT & SERVICE: COSMETICS, BEAUTY & TOILETRIES | GOLD - CAMPAIGN |
| Clio Awards 2015 | ||
| Audio | Product/Service: Radio | Bronze |
| Audio Technique | Technique: Copywriting | Silver |
| LIA (London International Awards), 2015 | ||
| Radio & Audio | Campaign | Bronze Winner |
| D&AD Awards, 2016 | ||
| Radio Advertising | Radio Advertising 0-30 seconds | Wood Pencil |
Client: Farmatodo
Brand: Farmatodo's Hand Sanitizer
Agency: Wunderman Colombia, Y&r Colombia 2015
ENTRANT COMPANY: WUNDERMAN COLOMBIA
RADIO PRODUCT & SERVICE COSMETICS, BEAUTY & TOILETRIES
Copywriter: Daniel Piza (Wunderman Colombia)
Creative Director: Julian Nuñez (Young & Rubicam)
Chief Creative Director: Mauricio Rocha (Young & Rubicam)
Copywriter: Paloma Botero (Wunderman Colombia)
Sound Studio: Camilo Lucena (Studios Machina)
Sound Studio: Dana Garcia (Studios Machina)
Executive Creative Director: Juan Pablo Alvarado (Wunderman Colombia)
Copywriter: Sebastian Mojica (Wunderman Colombia)
Creative Director: Sebastian Sanchez (Young & Rubicam)
Chief Creative Director: Tito Chamorro (Young & Rubicam)
Description of the Project:
Farmatodo´s hand sanitizer is one of the best-selling products in the business, but in recent months, this declined due to the appearance of another product of the same category from the competition. So we should launch a campaign to reinforce the benefits of the product in a convincing way and sales support.