| Kinsale Sharks Awards, 2015 | ||
|---|---|---|
| Radio | International Radio - Business Equipment and business services | Silver Winner |
| LIA (London International Awards), 2015 | ||
| Radio & Audio | Retail | Gold Winner |
Agency: BBDO New York
Name of brand being promoted: FedEx
Name of company entering the work: BBDO New York
Name of product being promoted: FedEx Pack Plus
Country of entrant company: United States of America
Agency Network: BBDO
Creative Director: David Lubars (Chief Creative Officer BBDO Worldwide), Greg Hahn (Chief Creative Officer BBDO New York), Peter Kain/Gianfranco Arena (Executive Creative Directors), Grant Smith/Danilo Boer (Senior Creative Directors)
Art Director: Danilo Boer
Copywriter: Grant Smith/Danilo Boer
Account Manager: Cailin Gibbons/Katie Gold (Account Team)
Agency Producer: Chris Cassar (Senior Producer)
Sound Engineer: Tim Leitner
Other: Bar 1 (Production Agency), Joe Barone (Director @ Bar 1)
Description of the Project:
More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations.
With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship.