Fiat Radio, Case study COME TO THE STREETS by Leo Burnett Tailor Made Sao Paulo

The Radio ad titled COME TO THE STREETS was done by Leo Burnett Tailor Made Sao Paulo advertising agency for Fiat in Brazil. It was released in Feb 2014.

Fiat: COME TO THE STREETS

Brand
Released
February 2014
Posted
February 2014
Market
Industry
Executive Creative Director
Creative Director
Art Director
Service Agency

Awards:

Cannes Lions, 2014
RADIO LIONSProduct & Service: Cars & Automotive ServicesSILVER

Credits & Description:

Type of entry: Product & Service
Category: Cars & Automotive Services
Advertiser: FIAT
Product/Service: FIAT
Agency: LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Client: FIAT
Product: FIAT
Entrant: LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Type of Entry: Product & Service
Category: Cars & Automotive Services
Entrant Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Advertising Agency : LEO BURNETT TAILOR MADE São Paulo, BRAZIL
Production Company : S DE SAMBA São Paulo, BRAZIL
Chief Creative Officer: Marcelo Reis (Leo Burnett Tailor Made)
Executive Creative Director: Guilherme Jahara (Leo Burnett Tailor Made)
Creative Director: Rodrigo Jatene (Leo Burnett Tailor Made)
Art Director: Marcelo Bruzzesi (Leo Burnett Tailor Made)
Copywriter: Fernando Calvache (Leo Burnett Tailor Made)
Account: Pablo Arteaga/Cintia Mourão/Daniela Ferreira/Mirelly Rosa (Leo Burnett Tailor Made)
Media: Fernando Sales/Daniela Franco/Leonardo Gomes/Paulo Pereira/Fabio Requer (Leo Burnett Tailor Made)
Planner: Marcello Magalhães/Tiago Lara/Marco Farah (Leo Burnett Tailor Made)
Art Buyer: Stella Crippa/Laura Munhoz (Leo Burnett Tailor Made)
Client´s Approval: C. Belini/Lélio Ramos/João Ciaco/Malú Antônio/Sarah Albuquerque/Caroline Magalhã (Fiat)
Audio Company: S De Samba (S De Samba)