Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Creative Director: Alan Kelly
Scriptwriter: Alan Kelly
Agency Producer: Claire O'Doherty
Account Supervisor: Paula Kelly
Advertiser's Supervisor: Verona Hanlon
Script in English
SFX:Phone ringing
FVO:yes
MVO:Hello female over 30, living in an urban area.
FVO:Ah, my single income, no kids friend, how are you.
MVO:Not bad. I undertook a projected costs analysis on my personal funds and I’d say they’d stretch to a couple of pints with you later on.
FVO:Your application is being processed. Please hold.
ANN:Nobody talks like this. That’s why the Financial Regulator, has a free, independent consumer guide to personal loans and credit – in plain English.
FVO:Bad news. Your application has been rejected. The first quarter of this week had been below my own projected estimates.
MVO:What ?
FVO:I’m broke.
ANN:Lo-call 1890 77 77 77, or click on itsyourmoney.ie for your guide. The Financial Regulator. Helping you understand financial products.