| LIA (London International Awards), 2015 | ||
|---|---|---|
| Radio & Audio | Campaign | Bronze Winner |
Aired on Radio Station:
Corporate Name of Client: Ford Canada
Agency Account Supervisor: Kristine Black
Agency Account Directors: Justin Seegobin/Ryan Pearce
Account Executive: Michelle Nielsen
Planning Director: Arlene Aquino
Planner: Angel To
Agency: Blue Hive Canada, Toronto
Executive Creative Directors: Serge Pennings/Israel Diaz
Creative Directors: Matt Fraracci/Jonathan Smith
Copywriters: Matt Fraracci/Laura Tribble/Andre Yumbla-Bell
Art Director: Andy Ng
Agency Producers: Diane Kirk/Nicole Andrisevic
Production Company: Pirate Toronto, Toronto
Director: Tom Goudy
Recording Studio: Pirate Toronto, Toronto
Description of the Project:
These spots are part of an ongoing campaign for Ford Parts And Service called 'Beware Of Parts Unknown' that dramatizes the benefits of Ford parts and service over Ford's competition. The campaign has been awarded internationally and is in its third year using the same tagline, positioning and voice talent.