Advertising Agency: McCANN ERICKSON FRANKFURT INTERNATIONAL, GERMANY
Executive Creative Director: Fritz Ehlers
Scriptwriter: Marcus Franke
Agency Producer: Anja Pick
Account Supervisor: Larissa Hinz
Advertiser's Supervisor: Dr. Rudolf Fenner
Sound Engineer: Emanuel Bergmann
Script in English
SFX: Forest sounds. Woodpecker taps 'S.O.S.' in morse code
ANN: The forests are in danger. Please help at www.robinwood.de
Script in Orginal Language
SFX: Wald. Dann hebt sich deutlich ein Specht heraus. In Intervallen klopft er laut 'S.O.S' des Morsealphabets.
ANN: Die Wälder sind in Not. Helfen Sie unter www.robinwood.de
Brief Explanation
The situation of the German forest is getting worse. Robin Wood is a non-profit organisation working against that, and therefore dependent on financial support. Trees can’t talk for themselves. So we decided to have a woodpecker informing the public about the S.O.S. situation in a simple but striking way.