Advertising Agency: TBWA\ITALIA, ITALY, Milan
Executive Creative Director: Fabrizio Russo
Creative Director: Alessio Riggi
Scriptwriter: Alessio Riggi
Account Supervisor: Sandro Volpe
Advertiser's Supervisor: Dadà Isola
Director: Josè Bagnarelli
Script in English
MVO: Go Go Goooooooooooooooooooooooooooooooooooooooooooooooooooooooooooood…
FVO: When soccer is over, 'sexy night'.
Script in Orginal Language
MVO: Go Go Gooooooooooooooooooooooooooooooooooooooooooooooooooooood...
FVO: Quando il calcio non c’è, 'sexy night'.
Brief Explanation
Communicate the launch of a new program called SexyNight. A program for Adult men, running after midnight.
Explanation: The word 'Godo' in Italian is the word for sexual satisfaction. It is a play on the word 'Goal'. This is impossible to translate literally without losing the word play.