Fully Booked Bookstore: Hannah, 2

Credits & Description:

Media: Radio
Category: Retail services
Client: Fully Booked Bookstore
Agency: McCann Worldgroup Philippines
Production: Hit Productions/Just Add Water
Country: Philippines
Chief Creative Officer: Raul Castro
Executive Creative Director: Joe Dy
Copywriter: Fran Palines
Copywriter: Maan Bautista
Copywriter: Sofia Tawasil
Producer: Mavic Martin
Producer: Jho Moya
Sound: Philip Jarilla
Sound: Richard Genabe
Sound Design: Arnold Buena
Media Director: Aissa Suanes
Marketing Manager: Nicole Sun
Synopsis:
Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com