| Clio Awards 2017 | ||
|---|---|---|
| Audio Technique | Product/Service: Copywriting | Bronze |
| Audio | Product/Service: Radio | Silver |
| LIA Awards 2017 | ||
| Radio & Audio | Retail | Bronze Winner |
| Cannes Lions 2017 | ||
| Radio | Radio & Audio: Retail & e-Commerce | Gold Lion Campaign |
| Spikes Asia 2017 | ||
| Radio | Travel, Leisure, Retail, Restaurants & Fast Food Chains | Bronze Spike Campaign |
| Radio | Script | Bronze Spike Campaign |
| Ad Stars 2017 | ||
| Radio | Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services | Bronze |
Media: Radio
Category: Retail services
Client: Fully Booked Bookstore
Agency: McCann Worldgroup Philippines
Production: Hit Productions/Just Add Water
Country: Philippines
Chief Creative Officer: Raul Castro
Executive Creative Director: Joe Dy
Copywriter: Fran Palines
Copywriter: Maan Bautista
Copywriter: Sofia Tawasil
Producer: Mavic Martin
Producer: Jho Moya
Sound: Philip Jarilla
Sound: Richard Genabe
Sound Design: Arnold Buena
Media Director: Aissa Suanes
Marketing Manager: Nicole Sun
Script In English:
(MUSIC all throughout)MAN:At 14, I found myself trapped, in a dead marriage. And I wanted out.At 21, I got my wish. I came home and the spiteful witch had vanished.By 4
people started talking, asking questions. About her... and her insurancepolicy.At 65, I figured it's time I told her parents…and they're not pleased.When I reach 100, she was still nowhere to be found. There was nothing I could do, so I make love to one of my students.By 220, everyone believed I killed my wife.Everyone that is, except for her.Because at 224, she returns.Now, at 251, I’m trapped, in a dead marriage.And there’s no way out.V/O:With a book, you’re not just turning a page, you’re living a whole other life.Gillian Flynn’s "Gone Girl" and other thrillers.Available at the Fully Booked bookstores and fullybookedonline.com
Synopsis:
Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com