Gain: Granny Panties

Credits & Description:

Título: Greatness "Cargo Pants", "Granny Panties", "Jockstrap"
Agência: Lapiz
Anunciante: Lapiz
Diretor de criação: Laurence Klinger, Maria Bernal, Ciro Sarmiento
Produtor da agência: Matt Monahan
Redator: Ciro Sarmiento, Maria Bernal, Flavio Pina, Hilary Haselton
Diretor de arte: Maria Bernal
Sinopse: Gain detergent stands for scent and that's its main differentiator in the category. The powerful thing about scent is that it can bring new life to a simple ordinary piece of clothing and make it smell great. So how do we bring scent to life in radio in a simple compelling way? This campaign features sophisticated voices singing average unappealing garments.
Atendimento: Ernesto Adduci, Amanda Saenz, Pablo Miro