GE Radio Ge Podcast Theater Presents lif-e.af/ter, 1 by BBDO New York

The Radio ad titled Ge Podcast Theater Presents lif-e.af/ter, 1 was done by BBDO New York advertising agency for GE in United States. It was released in Oct 2016.

GE: Ge Podcast Theater Presents lif-e.af/ter, 1

Brand
Media
Released
October 2016
Posted
October 2016
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Executive Creative Director
Creative Director
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Production Agency

Awards:

D&AD 2017
Branded Content & EntertainmentAudioWood Pencil
Radio & AudioUse of Branded Audio Content*Yellow Pencil
Clio Awards 2017
AudioProduct/Service: Streaming/Downloadable ContentSilver
LIA Awards 2017
Radio & AudioCorporate ImageSilver Winner

Credits & Description:

Category: Industrial, Agriculture
Agency: Bbdo New York
Client: Ge
Executive Producer: John Dryden
Executive Producer: George Sholley
Producer: Rachel Wolther
Casting: Janet Foster
Writer: Mac Rogers
Chief Content Officer: Andy Bowers
Sound Designer: Steve Bond
Media Agency: Giant Spoon
Co-Founder: Trevor Guthrie
Managing Director: Laura Correnti
Associate Director Strategy: Corbin Brown/ Erin Hauswirth
Strategist: Michael Tonge
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Director: Daniel Wright/ Levi Slavin
Interactive Art Director: Martin Staaf
Associate Director of Interactive Production: Joe Croson
Interactive Producer: Ian Graetzer
Account & Planning Team: Kathryn Brown/ Lindsey Cash/ Zandy Fretts/ Liz Jacobs/ Yin Chung
Creative Technologist: Filip Williander
Production Company: Panoply
Designer: Bhanu Arbuaratna
Creative Director: Tim Roan/ Daniel Burke/ Josh Parschauer
Description:
So much of our lives are shared online, but what if that content fell into the wrong hands? In LifeAfter, a 10-episode sci-fi podcast, we explore that very scenario and how GE technology could help protect our virtual world from a sentient computer program that’s reanimating the digital lives of the dead in order to manipulate their living loved ones. This film shows an example of how one man’s digital life could be used, edited, and rebroadcast to tell a singular message to the living.