GE: Life.af/ter

Credits & Description:

Agency: Bbdo / New York
Client: Ge
Category: Self-Promotion / Internal & Corporate Communications
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Directors: Daniel Wright/ Levi Slavin
Creative Director: Tim Roan/ Daniel Burke/ Josh Parschauer
Interactive Art Director: Martin Staaf
Senior Designer: Bhanu Arbuaratna
Executive Producer: George Sholley
Associate Director Of Interactive Production: Joe Croson
Interactive Producer: Ian Graetzer
Account Team: Kathryn Brown/ Lindsey Cash/ Zandy Fretts/ Liz Jacobs
Creative Technologist: Filip Williander
Communications Planning Director: Yin Chung
Executive Producer: John Dryden
Producer: Rachel Wolther
Casting: Janet Foster
Writer: Mac Rogers
Chief Content Officer: Andy Bowers
Sound Designer: Steve Bond
Co-Founder: Trevor Guthrie
Managing Director: Laura Correnti
Associate Director Of Strategy: Corbin Brown/ Erin Hauswirth
Strategist: Michael Tonge
Synopsis:
GE wanted to talk about their revolutionary Digital Twin technology, which creates a virtual clone of industrial machines in order to predict and prevent issues. Our challenge was to make this technology both relevant and compelling to the average person.
We decided to turn science into science fiction by creating a podcast called LifeAfter. The 10 episode series explored the potential consequences of sharing so much of our lives online by imagining what could happen if it got into the wrong hands - and how GE Digital Twin technology could protect humanity from a rogue computer program that communicates by re-animating the voices of the dead.
We brought the experience to life by creating LifeAfter’s fictional social media site, where fans could unlock additional messages from the characters.
The results were that it got the attention of Neil deGrasse Tyson and enough other sci-fi lovers that it got downloaded 1.6 million times.