GE: The Message

Credits & Description:

Agency: Bbdo New York
Client: Ge
Art Director: Rachel Moore
Associate Director: Denise Centofante
Associate Director of Innovation: Umberto Castaldo
Chief Creative Officer: Greg Hahn
Chief Creative Officer: David Lubars
Copywriter: Darina Khafizova
Creative Director: Tim Roan
Creative Director: Levi Slavin
Director: Rachel Wolther
Executive Creative Director: Michael Aimette
Executive Producer: Andy Bowers
Head of Innovation: Timothy Gunatilaka
Interactive Producer: Eric Bloom
Interactive Producer: Joe Croson
Producer: Sarah Lilley
Sound Designer: Brendan Baker
Writer: Mac Rogers
Production Company: Panoply Media
Media Agency: Omd + Giant Spoon
Account Director: Laura Correnti
Business Lead: Trevor Guthrie
Strategist: Corbin Brown
Strategist: Nicholas Papa
GE wanted to talk about their new groundbreaking medical technology that uses acoustic sound waves to heal the human body. Technology so advanced it sounded like science fiction. We chose the ultimate audio storytelling medium: the podcast. The answer was The Message, an 8 episode weekly podcast that followed a young woman who sits in with a team of cryptologists to decipher a mysterious message received 70 years ago from outer space. Over the course of the series, they discover that listening to the sound waves of The Message could be deadly. That’s where we come in.