Media: Radio
Category: Pharmaceutical & medical
Client: Beiersdorf / Hansaplast
Agency: FCB Lisbon
Production: Jamute/ O Menino Grava (co-production)
Country: Portugal
Executive Creative Director: edson athayde
Art Director: Eduardo Tavares
Copywriter: Victor Afonso
Production Company Producer: James Pinto (Jamute)
Production Company Producer: Paulo Costa (O Menino Grava)
Account Director: Sónia Gonçalves
Agency Producer: César Monteiro
Synopsis:
How would men react if they had to stand the same level of pain women often do? FCB, Lisbon, tried to imagine this, to unpleasant results (at least, for men). By doing so Hansplast showed to all women in Portugal that it is not because they are less affected by pain that they have to stand it.