Harley-Davidson Radio IT'S NOT FOR YOU by J. Walter Thompson San Juan

The Radio ad titled IT'S NOT FOR YOU was done by J. Walter Thompson San Juan advertising agency for subbrand: Harley Davidson F-150 (brand: Harley-Davidson) in Puerto Rico. It was released in May 2008.

Harley-Davidson: IT'S NOT FOR YOU

Credits & Description:

Advertising Agency: JWT SAN JUAN, PUERTO RICO, PUERTO RICO
Creative Director: Miguel Fernandez
Creative Director: Miguel Fernandez
Scriptwriter: Miguel Fernandez/Gabriel Rios/Pablo Torres
Agency Producer: Noro Sebastian
Account Supervisor: Juan Martinez
Advertiser's Supervisor: Rebecca Cabrera
Producer: Noro Sebastian


Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music – “I’ll Tumble For Ya’ by Culture Club

ANN: 'I’ll Tumble for Ya', a little Culture Club for you this morning.
And if you were feeling it, maybe singing along, I have to tell you that you’re definitely not F-150 Harley Davidson material.

SFX: Rock music

ANN: Here’s another 'rocking' block of tunes... (Fade)
Brief Explanation

Only real men can handle a F-150 Harley Davidson Edition. To communicate its tough image, we used radio DJ’s to catch our target off-guard and test their manhood.