Harley-Davidson Radio Riding North by 303Lowe Sydney

The Radio ad titled Riding North was done by 303Lowe Sydney advertising agency for Harley-Davidson in Australia. It was released in Mar 2011.
Advertising campaign for Harley-Davidson

Harley-Davidson: Riding North

Brand
Harley-Davidson
Media
Radio
Released
March 2011
Posted
March 2011
Market
Australia
Industry
Motorcycles
Agency
303Lowe Sydney
Executive Creative Director
Simon Langley
Copywriter
Ben Gartland

Awards:

London International Awards 2011
RadioCampaignBronze
RadioAutomotiveBronze

Credits & Description:

Harley-Davidson Australia

"Riding North"

Credits

Corporate Name of Client: Harley-Davidson Australia

Client Account Director: Adam Wright

Agency Account Directors: Matt Clarke/Brodie Neader

Agency: 303Lowe, Sydney

Executive Creative Director: Simon Langley

Copywriter: Ben Gartland

Agency Producer: Lucy Trengove

Sound Design Company: Stellar Sound, Sydney

Sound Designer: Brad Powers

Voice-over: Adam Witby



Basic description of the project:

To coincide with the launch of the new Harley Backline, we created a radio campaign designed to encourage the audience to simply take a test ride and discover what their life could be like on the back of a new Harley. Riding a Harley is unlike any other mode of transport. As soon as you’re on one you feel the spirit of independence and freedom. These spots bring that truth to life.