Harmony: Disclaimer

Credits & Description:

A warning for those who are not ready yet to become parents. Radio spot from FCB Lisbon for Beiersdorf
Media: Radio
Category: Pharmaceutical & medical
Client: Beiersdorf/ Harmony
Agency: FCB Lisbon
Production: Jamute
Country: Portugal
Executive Creative Director: Edson Athayde
Creative Director: Victor Afonso
Art Director: Eduardo Tavares
Copywriter: Victor Afonso
Agency Producer: César Monteiro
Account Executive: Sónia Gonçalves
Co-production: O Menino Grava
Brief with projected outcomes:
No restrictions.
Script In English:
MVO1:Do I like children? I love them!DISCLAIMER:Except when: they cry, they poop; they pee; they wake up in the middle of the night; they wake up in the middle of the night because they pooped and peed; they throw up on the airplane; throw up in the car; throw up in general; draw on the wall; empty glue tubes into shoes; eat glue; climb stairs; fall down the stairs; get close to stairs; pick boogers from their nose; eat the boogers they’ve just picked from their nose; hide in closets; wrap their baby brother in adhesive tape; stick gum in their friend’s hair; stick gum under the chair; spit from the window; throw water balloons from the window; cry in the middle of the shopping center; cry in the middle of the market; cry everywhere; are afraid of clowns; are afraid of Santa; are afraid of the lady that lives next door; are afraid of monsters; don’t say “please” or “thank you”; say what they shouldn’t say; get sick; learn to play an instrument; that instrument is a drum; act in soap operas; sing in TV talent shows; join the scouts; disrespect the elderly; beat other children; get beaten by other children; scratch; bite; pull hair; grow-up; turn 17 and ask for a birthday tattoo; leave the house; meet someone; fall in love; date; date; date; breakup; move back in; date; get married two months after they started dating; have children; lie about loving children too. MVO2:Better use Harmony condoms. Harmony. We are for lovers.
Synopsis:
A warning for those who are not ready yet to become parents.
Entry Summary:
There’s an epidemic on air in Portugal: disclaimers. They’ve taken bank ads, car ads and, even worse, pharmaceutical ads. With this radio spot we aimed for something different: to use the disclaimer to tell our story, not to kill it.