Harmony: Disclaimer [spanish]

Credits & Description:

A warning for those who are not ready yet to become parents. Radio spot from FCB Lisbon for Beiersdorf
Media: Radio
Category: Pharmaceutical & medical
Client: Beiersdorf/ Harmony
Agency: FCB Lisbon
Production: Jamute
Country: Portugal
Executive Creative Director: Edson Athayde
Creative Director: Victor Afonso
Art Director: Eduardo Tavares
Copywriter: Victor Afonso
Agency Producer: César Monteiro
Account Executive: Sónia Gonçalves
Co-production: O Menino Grava
Synopsis:
A warning for those who are not ready yet to become parents.
Entry Summary:
There’s an epidemic on air in Portugal: disclaimers. They’ve taken bank ads, car ads and, even worse, pharmaceutical ads. With this radio spot we aimed for something different: to use the disclaimer to tell our story, not to kill it.